Instagram for families with younger

MimJannat89

If your target audience is really 'everyone' But what if your target audience is really 'everyone'? Creating content for everyone between the ages of and is impossible, because no resident is the same. The working father of a young family thinks completely differently about sustainability than a young person living at home, a retiree or an entrepreneur. You publish a message within this theme with these four different target groups on four different channels with x a different context and tone of voice.

Your target audience determines the channel, never your content. For example, a video about sustainable measures at home does not go on YouTube because it is a video, but: on  kids on Facebook for retirees photo editor not to the entrepreneur or young person living at home Structure is created immediately, because you make choices. Your target groups determine the social media channels.



Never your content. And so youth, millennials, job seekers, families with young or older children, seniors, starters, entrepreneurs, administrators and the media all have a favorite channel. Agree, they can also be reached through other channels, but again: you only get structure by choosing. And you long for structure, right? Social media blocks. What if really all subjects are equally important.