What is P2P marketing

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So, if you were with a friend or loved one the first time you spent some hard-earned cash, you probably asked their opinion before plunking down your money. Even if you don’t remember your sibling saying, “Mom says, buy the green dish soap because it makes the most bubbles.” Effective P2P marketing combines the happy customer a business cultivates and the influence those customers can have with their peers as they leverage the trust instilled in their buyers.

Still not sure about P2P marketing? Ever ask a friend, “Have you seen any good movies lately?” Did you see one of their movie suggestions? P2P Marketing vs. Influencer Marketing C Level Contact List While P2P marketing is based on the influence a friend or “peer” has on our buying decisions, influencer marketing is based on the “famous” factor.  our hearts and minds for more than 100 years. Fifty years ago, athletes sold everything from shaving crème to nylons to cars. Michael Jordan and Tiger Woods became media darlings with unworldly athletic triumphs and collected unimaginable fees from Gatorade, Nike, and McDonald’s.



Today, there’s another group of celebrities who may be famous only for being known. They aren’t athletes, they aren’t actors, but they sure can sell products. They are influencers who swing their followers toward products they are also paid to endorse. The main difference is that influencer marketing flourishes on social-media platforms, not TV.