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What makes your brand, your product unique? Here you can find out how to find suitable unique selling points (USPs). Using numerous examples from well-known online shops and companies, you will also learn how USPs can be used to cleverly market products and increase the conversion rate. Butterfly with a unique selling point What makes you different than the others? Contents Definition: Unique Selling Proposition (USP) Find good unique selling points 1.
Analyze target group, competition, product features 2. Brainstorming: Develop USPs 3. Formulate unique selling points for the website USP examples: 10 possible categories 1st Prize 2. Quality 3. Save time Special Data Sustainability 5. Novelty 6. Simplicity 7. Exclusivity 8. Special features 9. Flexibility 10. Positive reviews Even more tips for convincing, user-friendly websites Definition: Unique Selling Proposition (USP) What does unique selling point mean? A unique selling proposition (USP for short) is a unique selling promise of a product or service.



The unique selling point highlights the unique benefit of an offer compared to the competition, thus represents a clear competitive advantage and aims to encourage the consumer (user) to buy. Requirements for unique selling points - examples The uniqueness of a product can be based, for example, on the design, product benefits or price. Very few unique selling points of online shops today are truly unique. “Free shipping” or “high quality” are offered to users almost everywhere. How can you stand out from your competitors? It is important to focus on the needs of the users.