The French software offers a clear and intuitive

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Active Campaign, a company based in Chicago, combines marketing automation and CRM functionalities and is aimed at VSEs and SMEs. For its part, Plezi is a 100% made in France tool intended for start-ups and SMEs who wish to easily and quickly administer their content and take their first steps in lead nurturing. This comparison of these two marketing automation software is based on 4 main criteria: user experience, functionalities, integration of external tools and prices.

Let's go! Optimizing the Chinese Malaysia Phone Number List interface for UX The UX aspect is more than ever a determining criterion for users of a marketing automation tool : ergonomics, handling, design, etc. The software offered by ActiveCampaign does not require purely technical knowledge to use . Your teams will have no difficulty getting to grips with it and will appreciate its extensive library which includes hundreds of predefined models. The only downside that could hold back non-English speakers: it is only available in English.



As for Plezi, the tool offers regular updates which improve the functionality and speed of the tool.  interface with a clean design matched with modern colors for a most pleasant user experience. Plezi provides numerous templates whether for creating an email or creating a landing page. Plezi stands out for its ergonomics which makes daily use easy and accessible to everyone. The functionalities of marketing automation software In order to choose the tool best suited to your needs, WebConversion lists the different features of ActiveCampaign and Plezi.