Consent Mode on your website

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Among the new features, the introduction of advanced parameters such as ad_user_data and ad_personalization stand out, which allow for more granular consent management in line with the directives of the General Data Protection Regulation (GDPR) and the Digital Markets Act (DMA). What does this update mean? As a user, you will have more direct and specific control over the type of data you share and how it is used to show you targeted ads. If previously consent may have seemed like an "all or nothing", you now have the possibility to refine your preferences, deciding, for example, whether to allow the collection of data relating to your interactions with advertisements or whether to accept that this information is used to personalize the advertising campaigns you see online. Companies and entrepreneurs will have the opportunity to optimize advertising strategies while respecting users' privacy preferences.

This means that it will be possible to obtain consent to collect specific data, such as that resulting from interactions with ads, and use it to personalize advertising campaigns, ensuring that messages reach the most relevant audiences in an ethical and regulatory compliant way. In the following article we will explore in detail what changes with Google Consent Mode v2, how data is saved in this new context and we will provide a three-step guide on how to effectively implement this new version of . What changes with Marketing List Google Consent Mode v2? The evolution towards Google Consent Mode v2 marks a significant change in the way  the performance of advertising campaigns, the user experience and the quality of shared data. 1. Greater data precision and privacy management Google Consent Mode v2 allows for more precise and detailed consent management, allowing companies to adapt data collection and use based on users' explicit preferences.





This approach ensures that only data for which consent has been obtained is collected and used by companies for promotional purposes. This allows you to build a database that is not only compliant with the law, but also more reliable and respectful of the wishes of customers. 2. Improved Ad Performance With user consent for specific types of data, companies can optimize their advertising campaigns to reach audiences more effectively. Consent-based personalization allows you to reduce the waste of advertising budgets and increase the ROI of your campaigns. You will thus be able to direct your company's advertisements towards those who are really interested in seeing them, making each view more profitable. 3. Better user experience Users today expect not only privacy, but also relevance in the advertising content they see online.