The simplification of the use of technologies and

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And justify the expenses incurred as much as the budget requested to continue the efforts. No pun intended, it is indeed the “king” of performance indicators! Let’s explore the notion of marketing ROI together. What is marketing ROI? Coming from the economics sector, ROI is a tool for evaluating the effectiveness of a marketing campaign. These three letters form the English acronym for “Return On Investment”.

Generally expressed as a percentage, the ROI makes it possible to compare the investments made within the framework of a campaign to the sums generated or lost at the end of it, and thus to BTB Directory evaluate the return on each euro invested. It is, in essence, a matter of knowing what a given campaign or marketing action brings in compared to what it cost. At the organizational level, calculating the ROI generated by a campaign helps marketers… justify the expenses allocated to.

Marketing and, as a corollary, secure the budgets for future campaigns; direct investments on marketing actions and on the most profitable channels online and offline for the company; create reference bases from which they can adjust their efforts and build their future campaigns; evaluate the company's performance in its sector of activity in particular by comparing the ROI calculated with the results of direct competitors, when this data is publicly accessible.