|
|
This includes the key characteristics of the audience age and gender, job, family, income. Ground age occupation title job scope family status children income water education. Geographic Features These features describe where your audience lives. The details of the study depend on the project. For example, it is very important for international companies to specify the country region. The work and life areas of the target audience of the small.
Flower shop. A country's urban area. Psychographics last database describe a customer’s interests and lifestyle. Here we get away from statistics and try to understand what kind of people they are, what they are interested in, how they spend their free time, what they like, what they dream about and what they fear. Interests; Leisure-loving values; Fears; The media he reads; The public figures he is following; The brands he uses (any category.
Behavioral profiles describe customers through their relationships to product categories and brands. For example, you are promoting a furniture store. Are you interested in how viewers choose furniture? How often does he make such purchases? How much does it cost? What motivates your purchase such as renovation (need) or environmental improvement (desire). Equally important is the specific relationship your audience has with.
|
|
發表於 2023-10-8 16:35:56