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You can select the FB pixel (if configured) to measure advertising effects even more precisely. The preview on the right is very helpful - thanks to this, you can check what your ad looks like on different devices, how much text is visible before expanding "read more" and how it looks in different locations. It is worth checking this and making sure that the most important part of the text is properly exposed.
Summary Three posts on Facebook (marked as sponsored) that look identical from the recipient's point of view (text + thumbnail linking to the website) may bring completely different effects phone number list to the advertiser, depending on the selected campaign goal: It could look like this, for example, an ad with the goal of traffic (and then you bill FB for clicking on the link.
Also with the goal of conversion (you pay for the selected action purchase or subscription to the newsletter) or activity (FB charges fees for activity towards post reactions, comments, etc.). To sum up and simplify - the campaign level is the choice of goal, the ad set is the decision about the audience (as well as the display schedule and budget.
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發表於 2023-10-8 16:52:03