Even if you have a home page that is ok, you should not direct people there d...

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Rarely does anyone land a winning campaign the first time. It takes time to run and optimize the campaign, to improve profitability. A small budget also means that you will fail with the campaign and will have to wait until you have more money available. You will probably feel frustrated and say, "This doesn't work for me. I'm thinking of trying something else. " Our recommendation You start with a big enough budget, which allows you to bring a significant amount of traffic and gives you time to optimize the campaigns. Make sure you also have long enough campaigns to give them time to get conversions and to give you time to discover how AdWords works and how you can get the best return VISITORS TO THE CORRESPONDING PRODUCT OR PAGE CATEGOR.

This is probably the biggest mistake of those Special Data who use Google AdWords - they do not direct customers to a product page or a corresponding category. Instead, they direct everyone to their page. y, especially on e-commerce sites where you have product categories and pages. It is better to direct people to a landing page or a product or category page where people can directly see the ad they clicked on. It is much better for people looking for "prom dresses" to be directed directly to the prom dress page on DavidsBridal.com than to direct them to the home page.






Our recommendation Make sure the page people land on matches the ad they clicked on. For example, if you sell wedding-related items, create ad groups based around phrases like "bridesmaid gifts" and "groomsman gifts." It then directs people to the page category related to each element, instead of the home page, where they will have to look for the products they are interested in. You can also test targeting individual product pages that convert well. If you sell custom bags that are doing well, test an ad group that sends users directly to the product page, bypassing the main page and category pages. ConCluSIonS Following the recommendations to avoid these top 10 mistakes made by those who use Google AdWords, you will be able to optimize your campaigns and avoid the common traps in which most people get stuck in AdWords.