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public awareness they're already doing and turning them into modern content marketing success. We provide. Bread for World Hunger Report: for a video series, infographics, and blog posts created and distributed on an editorial calendar. The goal is to make Hunger Report known to more organizations, where influencer development plays a key role in the initiative. For example, American environmentalist and author Bill McKibben participated in the video series. As he shares his role in the video, Hunger Report's audience is likely to expand to Bill's more than 250,000 Twitter followers and his organization 350.org's 330,000 followers. Carefully selected related content:
How to atomize 1 killer content into 10 Ending the Violence 21-Day Self-Care Challenge : FusionSpark Media's client uses marketing automation to power this ongoing content initiative. The initiative Special Database will send subscribers one self-care tip a day for 21 days. The project grew their email database from 400 to 11,000 subscribers in just over a year. move to end violence Handpicked related content: Marketing Automation: Battery not included SaveTheSource.org: This is an awareness and public education campaign of the Pinelands Preservation Alliance. The initiative's core content feature is a year-long series of videos explaining New Jersey's freshwater aquifers and the need to protect them. Save the Source Hand-picked relevant content: 3 brands driving change with social video Here are some more examples, including those that combine digital and print content, and those that curate content. All of this is aimed at expanding the reach and influence of nonprofits. American Society of Civil Engineers Bridge Photo Contest: As part of its ongoing content marketing efforts to promote civil engineering professionals around the world, ASCE is creating social content with an annual photo contest centered around bridge images.

We took a print content approach. We have put together an annual calendar for the bridge using images from our social media campaign. According to Connectivity by CQ Roll Call, in one year of its special Facebook app, 900 images were extracted from 50 countries, and Facebook reach including highlights of winners reached 197,000 people and nearly 15,000 people. printed calendars are now on sale. Bridge-Photo Contest-2-770x431 Hand-picked related content: How to build a smart yet simple social media marketing plan template Cleveland Free Speech City Club in the News: The 105-year-old nonprofit is the longest continuously operating free speech forum in the United States. Long known for its weekly public forums including a 30-minute unscripted public Q&A featuring local, U.S., or global leaders from the public, corporate, or nonprofit sectors. Recently, we've expanded our reach by, among other things, curating content related to our mission in
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