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Relevance or pertinence corresponds to how much a local listing coincides with what the user is looking for. 2) Distance indicates how far a search result is from the location used for the search. If you search for a dentist in Milan, the results will highlight dentists in Milan and not in other cities. If you don't use keywords with location added, Google provides results based on other factors like your IP address or phone location . 3) Prominence or importance indicates how well known and strong a business is compared to others. Google also identifies importance based on information it finds on the web, such as links and articles.
In the guide, Google also states that positive reviews and ratings impact a business's local ranking. The more positive reviews you get, the better the result. Finally, as stated by the Mountain View giant itself : Position in web results is also a determining factor, so SEO best practices also apply to local search optimization. Optimize the site for mobile Cambodia Phone Number Data devices (smartphones and tablets) There's no need to repeat it anymore, but your site, especially if you want to do Local SEO, must be optimized for mobile devices . The user looking for a service and product wants to find information immediately. For example, if you own a restaurant, make your telephone number, address and opening and closing days immediately visible.

Also for Local SEO , use Google Keywords Planner to have a complete list of keywords you want to position for and related search volumes. Use the tool by setting the filters and including the “ Keywords to include ” filter. By adding the name of the city you will get a list of keywords and their location. Here is an example on “restaurant” + “Milan” in the “keywords to include” filter. A small detail that will save you time. google keywords planner local seo To support Google Keywords Planner you can also use Keywordtool.io or Ubersuggest . Local SEO: On Page optimization with localization Optimize your website as best as possible, using good on-page SEO optimization standards .
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