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That being said, I recommend limiting your search-related efforts in terms of SEO and GMB optimization until Google agrees. Cannabis Marketing Channels, 2: Paid Social Social media has quickly become one of the most important tools for digital marketers to effectively communicate their messages to specific target audiences, ostensibly replacing blogging in the B2C space. Marijuana is no exception. Having said that, major social platforms are paralleling bans on search ads.



While cannabis companies can maintain a social media presence Bolivia WhatsApp Number o interact and communicate with customers, promoting cannabis through Instagram and Facebook ads is still against Facebook’s advertising policies: Facebook ads’ cannabis marketing rules are shattered, I know. Special targeting options for advertisers (including, but not limited to, age; many states require advertisers to ensure that more than 70% of their audience is 21+) will make Facebook/Instagram an ideal place to reach cannabis consumers.







but could and should are not the same thing. Like GMB, a Facebook Business Page and Facebook Messenger represent a valuable customer service tool and a way to engage with potential and existing customers with unpaid promotions; Instagram, while offering less room to advertise promotions, also A great organic brand building tool. It would be foolish to pass up the opportunity to leverage these channels in the name of running some ads that might lead to online shopping cart completions (not transactions, mind you). Recommended for: