Category Controller

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So how do you choose one line, two, or maybe three that will win you over so quickly? This is achieved with a good claim marketing strategy . For marketers this means that we have about 3 seconds to convince consumers that they need to buy the product or acquire our services. And, precisely to help you know how to recognize a good marketing claim, and how to do it, we have prepared this content. Come on, don't stop reading! What is a claim in marketing? 3 types of claim marketing: How do they impact the consumer? What are the differences between claim, slogan and tagline? 3 tips for making a good claim marketing What is a claim in marketing.


A claim in marketing is any statement we make about Phone Number List our organization, brand or product, through any channel. It can appear in traditional marketing or advertising, digital promotions, public statements, or even on product packaging. There are multiple ways to structure these connotations about a product or service, including: superlatives : “We are the best!” proof points : “We are made from 99% of X ingredient!” simple statements : “We do it, so don't worry, you're in good hands!” 3 types of claim marketing: How do they impact the consumer? In short, any type of marketing claim can be grouped into 3 types of main benefits for the consumer , each with its own commercial objective.





These are: 1. Category Controller This first class is based on explaining the benefit of the entire product category . At the most basic level, they detail why people need to purchase it, and because they communicate a “basic” consumer need, they don't change much over time or vary by location. The primary goals of category-driving product claims are to educate, reassure, or develop new classifications. This is how companies that are doing something new explain what they offer and why people need it. 2. Category differentiation A category differentiation marketing claim works when we are the industry leaders or seek to make our way in the market ; Therefore, they are based on differentiating the brand from the competition.