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Clearly explain what you do in a headline. This should concisely show what you do and who you do it for. In this way there will be a greater capture of suitable potential clients and will arouse greater interest. -Include your photo or photos of your team members. A photo of you or your team members adds a personal touch to your business and brand, and definitely builds more trust. -Navigation on your Website should be simple. The home page should make it easy to access other pages on your site. If you have other important pages that you think are necessary for the main menu, consider using a dropdown menu so that the additional pages appear once someone hovers over a menu item. The first step to starting something is to start, and you already took it with the creation of your business. Now with the creation of a Landing Page or Website your possibilities will multiply.


The marketing of the future? Let's talk about Gen Z How does it influence Country Email List consumption today? Born between the late 90's and early 2000's, generation Z stands out for its ease of using and adapting more technological habits compared to other generations. This undoubtedly changes the sales paradigms of any company to continue existing. over the years and not die together with a generation. Young people who, day by day, define their tastes and preferences when buying are the ones who little by little are taking over the market. Even if your target is not people from generation Z, it is worth knowing their consumer habits to prepare your brand taking into account their characteristics. w what they expect to find in the showcases and how they prefer the products to be presented to them.





Characteristics of generation Z -Digital natives They did not have to adopt technology, but grew up in environments where it was part of their lives naturally, compared even to some millennials who remember that transition as children from analog to digital. If there is a technological tool that solves any daily task, they will adopt it in the blink of an eye. -They look for immediate solutions One of the advantages of connectivity in this era is that in seconds you can get the answers to almost anything just by typing the question. For this reason we can believe that generation Z seeks answers for yesterday, technology shapes information search habits. -They like diversity Likewise, another characteristic of this digital connectivity is the amount of information that exists on the network, being able to find everything from answers with reliable and trustworthy bases to blogs where only one opinion is shared and many come to take it as truth.