The possibility

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Not even scientists can predict what the next few months will be like. But we have already experienced a cooling of the pandemic, which allows us to have a life closer to what we had before March 2020. In this resumption, hybrid experiences, which mix in-person and remote activities , will help people face reality. According to a Deloitte survey , 75% of executives globally intend to invest more in hybrid experiences in the coming years , motivated by the possibilities of personalization, innovation, customer connection and inclusion.


All of this, however, requires investments in infrastructure Gansu Mobile Number List that remain a challenge, especially for small businesses. digital marketing trends It is very likely that many of these experiences will continue even after the pandemic ends . After all, the coronavirus promoted new habits in society, which have already been incorporated into daily life, and accelerated the digital transformation of companies, which was only a matter of time. The hybrid work model has already been adopted in organizations.





In fact, a survey carried out by HSBC, called " The Future of Work ", 67% of leaders from more than companies consider that remote/hybrid work will be a key element in their evolution. In marketing, hybrid events, in-person and broadcast online, should also be a trend. This way, they can include participants from other cities or who do not yet feel comfortable being at in-person events . Among hybrid experiences, it is also possible to think about omnichannel operations . The possibility, for example, of buying a product in e-commerce and picking it up in the physical store in less than an hour is now a reality. And this type of experience must be improved in 2022 to better serve the digital and post-pandemic consumer.