It’s both forbidden and unethical—an all-around bad idea.

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You can use the brand new <reviewer_images> schema to include the photos your customers have taken of your products in action.3 best practices for accumulating Google Shopping reviewsNow that we’ve established the power of boosting your Shopping reviews with user-generated images, there’s a big, important question we have to answer: How do you get your customers to review your products in the first place?Here are three best practices for accumulating customer reviews.

Just askAs Wayne Gretsky (or Michael Scott, depending on who you ask) once famously said, you Egypt Phone Number List miss 100% of the shots you don’t take. Gretsky’s point, of course, was that you can’t score in hockey if you don’t put the puck on net.In the same vein, you can’t accumulate reviews and add them to Google Shopping if you don’t ask your customers to submit them. So, I recommend that you use email marketing automation to contact everyone who buys something from your store soon after they do so.





Example of asking for reviewsHow soon, exactly, depends on what you sell. It stands to reason that you should give your new customers a chance to use or wear your product before asking them to review it. If you sell something people tend to use immediately, like a water bottle, it’s probably safe to email those customers a few days after their orders are delivered. Alternatively, if you sell something that people might procrastinate using, like a high-end blender, you may want to give those customers a little extra time.2. Add some extra (and personalized) incentiveYou should never buy customer reviews.