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And if you haven’t switched to Campaign Budget Optimization (CBO) yet, then now may be a good time to let Facebook’s machine learning take some of the guesswork out of optimizing your campaign. Targeting: Test new audiences and targeting Our ability to target and remarket to your ideal customer with personalized ads will be severely limited. Mitigate the effects of the iOS update first by leveraging in-app products such as Facebook and Instagram Shops, lead gen forms, and using video.
On-Facebook, engagement tends to be remarketable, which Bolivia Phone Number List could replace some of the website data you’ll lose. Take advantage of the most available data by using customer list custom audiences to build remarketing and lookalike audiences with website audiences using the pixel. You may also want to consider removing the Audience Network as a placement from your ad sets because Facebook is not confident in its ability to Facebook stated, “Ultimately, despite our best efforts, Apple’s updates may render Audience Network so ineffective on iOS that it may not make sense to offer it on iOS ” (Source) Reporting: Test new key metrics If you currently report using breakdowns by delivery or action, determine how or if you will continue reporting on this granular data moving forward.
Since these reporting breakdowns are no longer available for conversion data, you may need to determine new key metrics to report on. Navigating a New Digital Landscape Apple’s iOS privacy update is transforming the digital advertising landscape. Campaign performance may see its biggest impact around Q, which is the six- to nine-month mark from the iOS update. This is mostly because audience sources using website tracking will shrink even more since we can’t collect the same amount of data we once did. We’ll also see more adoption of the updated iOS as people upgrade their phones.
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發表於 2024-2-25 17:16:39