SEO professionals

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Today, if there is an excess of links with exact anchor text (that is, all with the same keyword for which they want to position), it can be considered a sign of spam. The idea is that the sites are linked naturally, thanks to their content and not through black hat practices . And if you receive links naturally, it is also natural that the anchor texts vary. Therefore, you must understand how to use keywords, avoiding excessive repetition so that If you use that option, make sure you're using a friendly  , so Google can easily understand it. Image Links do not need to be created only in the text, images can also reference other pages.


In this case, Google reads the "alt" tag as anchor Phone Number List text. Therefore, we highlight the importance of completing this tag to optimize your images . seo guide Tips to optimize anchor text Now that you know the types of anchor text, let's see some tips to optimize its use in favor of the positioning of your pages in Google results. Use the various types The most obvious thing is to use exact matching to show Google, objectively, what your keyword is.





However, as we said, this practice can be interpreted as spam when we use it excessively. So, use the different variations we mentioned. For each page, you can create a list of anchor text , with synonyms, related words and other possibilities. Thus, the terms will vary and will convey naturalness to the search engine. Always think about the user SEO professionals know the importance of anchor text for good positioning. However, some focus so much on this optimization that they end up harming the user experience with the artificial use of keywords.