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Constantly appearing on the market to improve your company's marketing activities. Do you want your company to join the SEO, Content & SEM Champions League Schedule a strategic conversation with our epert! How is Gemini different from previous Google language models How will Gemini affect search results and website visibility AI in brand communication and work optimization interview with dmTECH We talk to Stephan Seitz - managing director of dmTECH Polska. Discover how dmGPT's own chatbot and other AI innovations are driving change at dm-drogerie markt. What were the initial motivations for using AI at dmTECH Generally, at dmTECH and the entire dm group,
we always approach technology through the prism of business needs and the challenges we have to solve. For us today, artificial intelligence is one of the tools that helps us implement Middle East Mobile Number List business processes and make more effective decisions at various stages and in various activities. A good eample is AI support in selecting the packaging size in an e-commerce warehouse. In a nutshell, by analyzing a customer's order, artificial intelligence suggests the packaging that will be most appropriate for completing the package. Of course, thanks to artificial intelligence, we are also able to prepare more optimized code, better quality content, for online activities, and support a lot of tedious, repetitive work to use the potential of our employees. What goals did you set for yourself before you decided to implement AI at dmTECH I guess, like most companies,

we care primarily about security issues, but also about the benefits of using artificial intelligence. Observing what is happening on the market, for the needs of our employees, we have created, for eample, dmGPT, our own secure GPT chat. The need for it came from our people, who were increasingly using the chat, during research or time-consuming activities. By creating a direct internal tool, on the one hand, we guarantee information security, and on the other hand, we help our employees at .
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