What content do we offer them first

kebavot208@mcum

Keep your workflows simple to avoid the robot effect We like workflows, but we like to keep them for targeted interactions: this is where they are at their most powerful! As long as we use them for a precise objective, they make our lives easier and help us focus on high-value tasks. At Plezi, for example, we created a “welcome” workflow for our new prospects.

We spent most of our time on our tone: how do we Phone Number Data address new contacts, how do we introduce ourselves, With our workflow editor, the implementation was done in just a few clicks once all this thinking had started, and we ended up with a natural-sounding, human-feeling result that felt just like us. 6. Chose personalization over generalized automation In BtoB the sales cycle can sometimes be long and the discussion must be of high quality in order to qualify prospects and make sure they move forward in the sales funnel.




Our challenge as a marketer, then, is: how to automate and remain human? For our part, we focus on personalisation. Each prospect is a fully-fledged individual with their own questions, goals and expectations… It’s impossible to offer relevant content if we automate by generalising! The Smart Campaign identifies content that might interest each of our prospects thanks to a system of tags and site behaviour.