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Since the cost of selling online through an e-commerce website is much higher when compared to an online marketplace, you may think that you can earn more as you have invested less. However, it’s the opposite. or similar goods to yours, which means it’s harder for customers to make the choice since they have a greater variety laid out in front of them. If you want to give customers a unique shopping experience then you should opt for a custom e-commerce website. An out-of-the-box e-commerce platform won’t be able to provide you with custom modules to optimize your online store.
This is particularly true when you’re dealing with complex orders that require a sophisticated custom e-commerce solution to handle them. Also, because e-commerce platforms are mass-market solutions Lebanon Phone Number Data intended to appeal to various companies, their customization options are limited beyond the offered themes. It’s difficult or impossible for a marketplace to accommodate some unique selling situations. Branding and Reputation If you feel that the goods you’re selling are unique and the fact that they are sold on a standard-looking website may hurt your sales, you are better off selling them through a custom e-commerce website. With marketplaces, you can’t stand out from the crowd while establishing your brand. They have no or limited space for customization.
So, while selling the same items, vendors compete for customers’ attention. Even if a customer purchased your product, it doesn’t mean they will become your loyal buyers. The main problem with marketplaces is that shoppers focus on products, not sellers. That’s why it’s almost impossible to build your unique brand and a loyal client base. In addition, online marketplaces don’t let vendors communicate with customers which means merchants can’t run marketing campaigns, inform customers about special offers or new stock arrivals. A custom website can help you improve your brand identity and attract more traffic.
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發表於 2024-3-12 17:22:07