To carry out these evaluations you can make

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Osts. Luckily, there is a “magic” formula to avoid falling into them: think about the needs and characteristics of the user or client . If you create messages, presentations, invitations and environments adapted to the characteristics of your target audience, you will be able to establish positive points of contact, which translate into strengthening ties. Additionally, the Touchpoint can be optimized through continuous monitoring and evaluation. The analysis of contact points allows us to identify users'

reactions after each interaction and also the pace at which they Jiangsu Mobile Phone Number List advance in the purchasing process. To carry out these evaluations you can make mappings or chronological lines that show you the different stages and contacts that a user has gone through. What are the advantages of using the Touchpoint concept? Perfect! You already know how important the Touchpoint concept is and how to manage it, but what are its specific advantages? ADVERTISEMENT There are many! Among them are the that





we will mention below. Positioning and differentiation By building a positive perception in the market through contact points, your brand will achieve a privileged positioning. Furthermore, the personalization of interaction and messages guarantees differentiation and originality. Profitability In the world of business and, especially, marketing, it is known that it costs much more to attract and generate a customer than to retain those already acquired. In th