What is SEO strategy

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An SEO strategy is a plan built to improve your website's Google rankings and increase organic traffic. The strategy is made up of a set of techniques, best practices for optimizing content and websites.

SEO is capable of improving your visibility in search engine results, generating more visits without the need to pay for clicks, as is the case with paid ads.

Several strategies are part of SEO planning: quality content, On-Page and Off-Page website optimization, user experience optimization, use of keywords and more. All, of course, following the Google algorithm guidelines.

How to choose keywords assertively

To choose the best keywords for your business, you will  USA phone number list  need to do some research within the Google keyword tools you choose. Follow these steps:

Focus on persona and ICP

If keywords must correspond to what users are looking for, then they must be chosen according to their desires, pains, needs and behaviors. Always think about the profile of your ideal client, that is, your persona.

Understand who they are, what their goals, challenges, questions and interests are, what words they would use to search for information related to the solution you provide. Use interviews and data analysis to gain these insights.

Marketing objectives

Also understand your company’s needs. Define what you need to achieve the desired results, which terms you should focus on, which correspond to the company's identity.

These goals can include, for example, increasing website traffic, generating leads, increasing sales, improving brand awareness, and more.