This means a growing demand for short-lived content.

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All in all, online reviews are about social proof, so trying to sell goods on Instagram, it’s important to share customer feedback.Here’s how it works for Frank Body, a company that offers different coffee-based skin care products. With a variety of alternatives on the market, it’s essential for Frank Body to make visitors understand what makes this company any different from other competitors. To do that, the company created Stories Highlights to group reviews and feedback from magazines and customers’ social media accounts.ecommerce user reviews on Instagram exampleImage SourceWhen you provide customers with reviews, you prove that your company is trustworthy.

No matter who your potential customer is, whether Thailand WhatsApp Number your Instagram follower or visitor,  the person has quick access to reviews and feedback, and therefore he or she can decide whether your product meets the needs faster.  So, isn’t it great for both—the company and the customer?Key takeaway: Social proof is a way to ensure your customers that the company (and product) is trustworthy and popular among other users.Ecommerce brand lesson .2: Keep up with trends to cut through the noiseWith over 25 million businesses on Instagram, having a good product isn’t enough to attract customers. To cut through the noise, it’s important to know what users’ interests and intentions are.





The solution? Trends! Knowing (or even predicting) trends helps to look before the masses have trained their eyes. When you keep up with Instagram trends, you can use them to your advantage, and top ecommerce brands know it for sure.Use ephemeral contentInstagram content is constantly evolving—from overly-polished branded images to UGC photos, brands have to know what type of content works better for their target audience. Back in 2016, posting images to your newsfeed was a great idea. For now, companies need to create the FOMO (fear of missing out) effect with ephemeral content that lasts for 24 hours. Any proof needed? According to the latest update, over 500 million accounts use Instagram Stories daily.